Our Thinking

For the past decades humanity has made significant progress in behavioral-, neuro- and marketing sciences.

This progress has improved our understanding of how the human brain works, how brands grow and how to tell memorable stories.

In my 15+ years working in various companies and industries, I’ve seen many marketing and sales teams applying outdated, but comfortable, ‘truths’ and gut feelings to their strategy and tactics instead of leaning in to the new.

This needs to change.

A culture of learning – one that doesn’t settle for old truths, and instead challenges the stats quo – does not just happen. It’s hard work.

This work can sometimes be uncomfortable, scary and frustrating. But when you get it right, it’s fun, engaging and helps your business, brand and individuals grow.

I believe talk is cheap. Actions speak louder.

Quiri brings sales and marketing organization’s knowledge and ways of working up to speed with the latest empirical evidence on how the brain works, how brands grow and how to tell a story to win the heads and hearts of humans.

We leverage existing knowledge or tailor a research approach to answer your specific needs.

Either way, I promise to make the knowledge, insights and perspectives understandable, memorable and actionable to you.