I’m a marketing generalist, with experience of working with both big, global brands with substantial budgets, and with brands where budget constraints force you to be creative and prioritize heavily. As I am curious, analytical and impatient by nature I feel totally at home in between the world of research and the realities of business and see myself as a pragmatic problem solver.
I come with 15+ years of agency- and company experience from companies like Electrolux, Samsung, Stora Enso, S-group and GfK. I have extensive understanding and experience of working with different types of consumer brands in different contexts and industries.
I’ve also successfully managed large process improvements as well as tweaked ways of working inside and between smaller teams, applying lean principles, collaboration and new ways of workings.
The challenges of delivering actionable, relevant and understandable insights and data have also made me an experienced facilitator, able to design and deliver research, reports, webinars and workshops based on the audience, their needs and expectations to ensure we reach the desired outcome.
I strongly believe that the best outcomes, real learning and growth happens when people join forces, work together and listen actively to different perspectives.
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Quiri - Human insights and perspectives 