Imagine this.
Your latest product/ service/ feature/ campaign is finally ready for launch, after months and months of hard work. When passionate people come together, greatness happens! You’re so proud, this could be the best launch yet!
The problem is, once in market, no one seems to notice or care…
The opposite of love is not hate, it’s indifference.
As an insight professional I have seen this play out in different organizations, over and over again.
It’s easy to assume your customers think, feel and have the same passion and knowledge as you. However, this could not be further from the truth. You need to have a basic, science-based understanding of how the brain works, how brands grow and how to tell a story to cut through in todays media landscape.
Before you jump on the latest marketing hype, be it automation, AI, GA4 or any other shiny new thing – make sure you understand humans!
Quiri - Human insights and perspectives 